Duncan Gillian Music been around since the 1 ass’s but the music industry itself did not really form until the early sass’s with artists like Elvis Presley, The Battles, and Miles Davis who made the music industry much more than Just the artists and their music.
Recording studios, band mangers, tour companies, record companies, and music distributors all started to take major roles in the newly forming Industry and began to create large profits off the success of the artists they helped or signed. While the industry did expand horizontally, adding more companies to the business, technology was the driving force that allowed the industry to grow bigger, making it easier for consumers to consume their music, and making It easier for the music to reach a larger international market.
From the first LAP vinyl and record player, to the hand held cassette player and all the way to modern ‘pod’s and internet streaming, technology made it both easier and popular, to store music In a small, portable, device. Nowadays the problem Is not so much how to reach the consumer, but rather how to peep the consumers who are willing to pay for the service that artist and the music industry provide.
The industry has taken a huge directional change the minute that the internet got involved in the selling, distributing and listening of the music that artists were trying to sell. The Internet not only let music go viral; being able to reach anyone In the world who had a computer, but the changing In music format (from CD 8 disk file to MPH) and the ability to stream audio files online for free, allowed for music to be heard, replicated, and download all for free.
People also realized that hey could share music files through different types of software like Anapest, which since Its creation In 1999 has contributed to the 47 percent sales drop In music sales across the U. IS . Not only are Cad’s not being bought (putting the record companies at stake) but the artists themselves are getting their songs downloaded for free or for a small fraction of a penny, and as a result the whole music Industry has taken a massive negative hit.
The music Industry today’s Is at a standstill. Entrepreneurs and business men like Steve Jobs (creator of Tunes and the Pod) are coming up with new heaper ways (for the consumers) to obtain and ‘purchase’ music, mean while the ARIA (Record Industry Association of America) and the government are trying to sue the Illegal sites and programs Like Elmer and Youth Converters were music can be downloaded for free.
While all this is happening, the true artists and contributors to the music industry like songwriters and mangers are not only trying to figure out how to still generate revenue, but are also trying to keep the consumers happy and wanting to buy the music so the Industry can profit.
Some feel as though the Industry imply cannot survive and that the consumers have now reached a point where the control is all in their hands, and low profit legal sites and free downloaded is simply Others believe that the 21 century music industry that is forming is a good thing and that it is now forcing artists to creatively come up with ways to attract their fans with more than Just their music on a plastic disk.
Opinion clash and ethnics are now a part of an industry that is in need of change or adaptation very soon. The industry is at a point where it needs to change directions, and everyone has an idea of where it would go and how it should get there. Many feel as though the industry is being robbed of what it previously had gross profits towards and that the shift towards digitizing the industry has created a feeling where artists and the people involved in the industry are not getting the revenue they are entitled to.
These people believe that online radios and personalities radio plastic software’s like Spottily, OMG and Radio are creating an environment where consumers feel it is okay to pay songwriters a fraction of a penny in exchange for a 100 listens to their song. In fact, programs like OMG pay the songwriter 9. 1 cents and performing artists 38 cents for an average of 60 streams of the same songs. The real question is why have Cad’s been outdated by digitization and internet streaming?
Well with services like Spottily you can create playbills and save them onto your personal library all for free (if you don’t mind the odd commercial break), having them available whenever you want to listen to theme. How does this trump CD players or even ‘pods? Well with modern technology, Wife being set up everywhere and data plans on cell phones becoming more and more popular, the internet is available anywhere and thus your free playbills is available anywhere.
And in here lies the problem, there are over 500 digital services like Spottily that are not only legal, but together offer over 20 million tracks to internet streamers worldwide. While unlike and virtually impossible, the people against the digitization of the industry feel that things should go back to the way that things were before. This would consist of record and CD stores being the main way to consume music, and that the government should sue all internet streamers, illegal onlooker’s and files sharing listeners.
They feel that these devices that allow people to listen to the music without paying (what the artists feel is not) full price are a huge reason why the industry is so hard to become big in, and why record labels and other chains of the industry are constantly repaying debt of investment that could never be paid back due to lack of generate revenue from the music itself. These people simply feel that the stronger technology gets, and the more digital the music industry becomes, the number of people who buy music will continue to rustically decline.
While these people are passionate about keeping the music in the controls of those who wrote it and produced it, it is unlike and almost impossible to one, not adapt to modern technology and two, to get rid of all illegal downloaded in the world. Using the internet to obtain music is clearly preferred by the consumer because it means one less trip to your local (or distant) CD or record store and with modern technology, internet connection can usually come from most hand hell devices (phones, ‘pod’s, tablet, etc. ).
With this in mind, many feel as though there can e a middle ground, where the consumers are using the comfortable access of the internet to obtain there music and the producers and songwriters are still getting their needed revenue to better develop the industry for the future. People actually believe the internet as well as social media has opened up the ability for small artists in a world where people were not connected internationally by technology, would not be available for him. Some of these people actually are okay with the shock and Change that the internet has brought to the industry.
They think that since pirating USIA and one song buyers have now entered into the market, contracts between artists and their teammates’ (concert companies, record labels, producers, etc. ) are Changing to allow for returns on investments to come back in different ways and not lust directly from the music sales themselves. Finally there are those who feel as though that change is inevitable and that the damage has already been done. In their eyes the industry has hit an all time low with fans refusing to pay for the art that the bands and songwriters are creating, and pay for the albums that producers ND label companies are developing.
They think that the changes in the industry are not so much a positive thing rather that the artists and the industry itself needs to start from scratch and create new ways of creating revenue. In developing music markets like Sweden, 91% of the revenue that artists are granted from the Swedish markets comes from subscription streams and these subscriptions are usually a fixed monthly cost where most of the money goes to the actual streamer website and not the artists’ songs. There was an article published by Rolling Stones called “Nine
Nays Musicians Actually Make Money Today’ and it talks about the way that artists have had to change their ways in order to get the revenue they need to generate more music in the future. Band merchandise, Fashion Lines and Perfume’s were among the list but are common and these have been used long before the industry Nas effected by the internet. The other options however were a little different. Thing like licensing songs to TV shows or movies allows for artists to get royalty rights based on the both the amount of times the song shows up in the episode or movie, but also can be based off how well the show or movie does.
Other options included performing a couple of songs on popular late-night shows like David Letterman or creating CD or DVD of live concert recording that are little more rare and special then song you can simply stream off the internet. The point who have this point of view are truly depressed by the way that consumers are now handling and obtaining there music, and feel as though companies like Spottily, who currently have 20 million users in 17 countries (5 million of which or 5 to 10$ monthly subscribers to eliminate ads from their personal radio) are ruining the industry and what the music and artists stand for.
Throughout my research during this paper and with my own personal taste in music and the industry itself, I have formed my own opinion on the issue and how I believe it should be resolved. The buying and selling of any product drastically changed when the internet become biblically popular and average people learned how to use it. Music should not be negatively affected by the use of the internet but rather used as a tool to help better develop international markets. The cost of music should be depended on the cost of product, including wages and venue needed to further develop the good (in this case the music) in the future.
Ninth this in mind, artists create albums – as they have been doing since the industry really began. As a result, their revenue is based off the piece of artwork that they are selling which has been and always should be the album. Internet has allowed for one hit wonders and one hit buyers to be the bases of the industry and this in itself is the rather that individual’s demand for the piece of art is shown in the purchase of the full album. Programs like Spottily should be few and limited; regulated based on the reducer’s needs rather than the consumers demand.
Illegal downloads is simply theft and you are robbing the artist of what they are rightfully entitled to. The internet is a wonderful tool that can give smaller artists and musicians, a bigger market and therefore a larger chance at meeting the needs of their consumers which n this case is simply connecting consumers with the sound they demand. There will always be twice as many listeners as purchasers of musical but there does not to need to be twice as many thefts as there are purchased songs because if that was to continue, the industry would no longer be economically viable.