The Major Players
Artists(performers), Personal Managers, Talent Agents, Promoters, and Concert Venues
The Process of Booking a Tour
1.The Artist decides it’s ready for a tour
2.The Personal Manager contacts the Talent Agent
3. The Talent Agent contacts the promoter.
4. The Promoter talks to Concert Venues.
5. The Agent presents itinerary to Artist and Manager for approval.
6. The Agent issues contracts to promoters.
7. Promoters sign contracts with venue operators.
8. Promoters Promote.
9. Performer shows and performs.
10. Promoter and artist divide receipts.
What it takes to develop all aspects of a performer’s career.
1. Good people skills.
2. A good knowledge of the industry.
3. Good contacts within the industry.
What managers do for the artists.
1. Work with the artist to develop a good live act and performance.
2. Develop a career plan.
3. Help the performer become a better songwriter.
4. Secure the artist a publishing deal.
5. Find an appropriate talent agent.
6. Sign a Recording Contract.
7. Work to see that the recording released is successful.
8. Watch closely the development of the label’s marketing and promotion plans.
9. Work with the label and video director.
10. Make sure the tour goes as smoothly as possible for the artist.
11. Begin to expose the artist to wider audience.
12. Engage public relations specialist.
13. Engage business manager to handle artist’s money.
14. Sustain the artist’s career for as long as possible.
The Personal side: Belief and trust
The manager is in every aspects of the artist’s life and therefor:
1. The Manager must believe in the Artist’s abilities.
2. The Artist must trust the manager.
Manager Agreements
Like other entertainment fields, musicians and managers go into a signed agreement.
Manager Compensation
10-15% of artist’s gross income.
Manager duration
2 years with the option to add 3-5 years (manager’s choice)
Manager Key Person Clause
Since the artist usually has one person in a firm they trust or rely on, they will usually sign a clause to terminate their agreement if that person leaves the firm.
Manager the power of attorney
. gives the artist the ability to let the manager sign contracts and go into agreements without the artist’s permission. This legally binds the artist to said agreements.

. Most managers will ask for this, but it should be limited by the artist.

The Agent’s Role
The agent’s primary function is to find employment for the artist. He/she acts as a middle man between the manager and promoters/ venue operators. The function is primary sales.
Agency Structure
1. Local
2. Regional
3. National
Agency Commissions and fees
Varies. 10-20% of artist’s gross payable
Agency duration
Limited to 3 years by AFM
Agency Exclusivity
Agency will often ask for it, but is questionable at all levels except national
The Role of a Concert Promoter
The primary function of a Promoter is to present live entertainment. They must obtain talent and find places to present it
Two points of a performance agreement
1. Establish fee structure, date, and time of event.
2.Rider: Get everything the performer needs to perform.
Tour Support
For a new artist, the label may provide additional tour promotion and promotional dollars when the artist plays a market.

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The label may provide a shortfall: a guarantee to the artist that they will be paid X amount per appearance or the label will pay the difference.

Sponsored tours
Companies or products often advertise along tours of major and even relatively new performers.

Those who sponsored tours report sales boosts of 50-100 percent in the market of the concert-goers.

The American Federation of Musicians of the United States (and canada): Represents all musicians except composers.
American Guild of Variety Artists: Represents Singers, Dancers, and people who perform with them.
Screen Actor’s Guild
American Federation of Television and Radio Artists
International ALLIANCE of Theatrical Stage Employees.
The Management Team