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basic template for final finished score |
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turning points and changes in mood |
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library that has music that fits any mood imagined |
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songs used in commercials; music in advertisements |
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buying media in which they insert advertising |
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producer pays the bill, negotiates contracts and royalties |
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played in specific stores to attract customers. played in phone during hold |
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played in restaurants, shopping malls, supermarkets; goes un-noticed |
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includes musical snippets of diff styles of music |
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1934-other transmission, digital streaming, has musical production team that makes elevator music. provides licensing/copyright, supplies music on airplanes. |
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1971-other transmission, digital streaming, has musical production team that makes elevator music. provides licensing/copyright, supplies music on airplanes. |
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Cumulus, Clear Channel, and Citadel |
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% of potential audience listening to that station |
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divided by # that have radio turned on |
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type of programming radio offers CHR |
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Dept @ radio station that is responsible for everything heard |
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how many minutes of ad sales mgr wants ran each hour. |
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restating the artist just played |
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24 hour divided: Morning Drive – 6am-10am Mid Day 10-3pm Afternoon 3pm-7pm Nights 7pm-Midnight Overnight Midnight to 6am Wknds |
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Launched in 2001; Sirius XM |
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Buggles – Video killed the radio star, |
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direct broadcast satellite |
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writing music for visuals; film scoring-dramatic music |
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Strength, Weaknesses, Opportunities, Threats |
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ends the song, part you remember, necessary in marketing concept |
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ends the song, part you remember, necessary in marketing concept |
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person coordinating and overseeing everything for product |
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genre/type of music played by radio station |
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playing a song eery 2 hours or so |
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pay for play, majors have independent ppl take care of this |
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getting artist to do interviews, thank stations |
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product makes one stop b/w record company and retailer; exists for indep. retailers |
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manages racks/cds in a store; racks all music for big box retailers (best buy, Walmart, Target) |
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selling overstock @ discount |
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retailer can return unsold CDs to record company back for credit
retailer gives sale price in return for a good position in the store |
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listening to songs before purchasing |
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what is sold at record stores, barcode not defaced |
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National Assoc. of Recording Merchants |
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monitor radio airplay of diff formats |
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characteristics of consumer age, sex, religion, etc. |
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crossover, appeal to pop, urban, country |
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Broadcast Data Systems This system uses computers to listen to the large stations throughout the country. |
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Broadcast Data Systems This system uses computers to listen to the large stations throughout the country. |
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This system is similar in concept to BDS, but instead of using computers to listen, it uses people. |
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uses proprietary digital fingerprinting and watermarking technology to monitor and measure music and advertisement airplay on more than 2500 commercial, non-commercial and college radio stations in over 150 US markets, real time, 24/7. |
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tracks # of listeners listening to a certain radio station. |
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digital rights management. used by hardware manufacturers, publishers, copyright holders and individuals to limit the use of digital content and devices. |
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trying to make sure all elements used to market record are flowing together |
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