Music Supervisor
picks music used in TV
temp score
basic template for final finished score
spotting the film
turning points and changes in mood
library music
library that has music that fits any mood imagined
jingle
songs used in commercials; music in advertisements
spots
tv/radio commercials
media buying
buying media in which they insert advertising
musical theater
producer pays the bill, negotiates contracts and royalties
foreground music
played in specific stores to attract customers. played in phone during hold
background music
played in restaurants, shopping malls, supermarkets; goes un-noticed
production libraries
includes musical snippets of diff styles of music
Muzak
1934-other transmission, digital streaming, has musical production team that makes elevator music. provides licensing/copyright, supplies music on airplanes.
DMX
1971-other transmission, digital streaming, has musical production team that makes elevator music. provides licensing/copyright, supplies music on airplanes.
3 big Radio Owners
Cumulus, Clear Channel, and Citadel
AM
Amplitude Modulation
FM
Frequency Modulation
Station Rating
% of potential audience listening to that station
Audience Share
divided by # that have radio turned on
Format
type of programming radio offers CHR
NPR
national public radio
Programming
Dept @ radio station that is responsible for everything heard
Commercial Load
how many minutes of ad sales mgr wants ran each hour.
Back announcing
restating the artist just played
Dayparts
24 hour divided:
Morning Drive – 6am-10am
Mid Day 10-3pm
Afternoon 3pm-7pm
Nights 7pm-Midnight
Overnight Midnight to 6am
Wknds
Satellite Radio
Launched in 2001; Sirius XM
MTV 1981
Buggles – Video killed the radio star,
DBS
direct broadcast satellite
VOC
Video on demand
scoring
writing music for visuals; film scoring-dramatic music
SWOT
Strength, Weaknesses, Opportunities, Threats
Hook
ends the song, part you remember, necessary in marketing concept
Hook
ends the song, part you remember, necessary in marketing concept
Product Manager
person coordinating and overseeing everything for product
formats
genre/type of music played by radio station
burn factor
playing a song eery 2 hours or so
mailings
demo, cds
payola
pay for play, majors have independent ppl take care of this
impressions
getting artist to do interviews, thank stations
Coop advertising
running ads w/retailer
marketing integration
broad distribution
SKU
stock keeping units
one stop
product makes one stop b/w record company and retailer; exists for indep. retailers
rack jobbers
manages racks/cds in a store; racks all music for big box retailers (best buy, Walmart, Target)
cutouts
selling overstock @ discount
price and positioning
retailer can return unsold CDs to record company back for credit

retailer gives sale price in return for a good position in the store

endcaps
end of an aise
listening station
listening to songs before purchasing
POP
point of purchase
cleans
what is sold at record stores, barcode not defaced
NARM
National Assoc. of Recording Merchants
Airplay
monitor radio airplay of diff formats
demographics
characteristics of consumer age, sex, religion, etc.
multiformat
crossover, appeal to pop, urban, country
BDS
Broadcast Data Systems
This system uses computers to listen to the large stations throughout the country.
BDS
Broadcast Data Systems
This system uses computers to listen to the large stations throughout the country.
MEDIABASE
This system is similar in concept to BDS, but instead of using computers to listen, it uses people.
Mediaguide
uses proprietary digital fingerprinting and watermarking technology to monitor and measure music and advertisement airplay on more than 2500 commercial, non-commercial and college radio stations in over 150 US markets, real time, 24/7.
soundscan
monitors record sales
UPC
universal product code
arbitron
tracks # of listeners listening to a certain radio station.
P2P
person to person sharing
DRM
digital rights management. used by hardware manufacturers, publishers, copyright holders and individuals to limit the use of digital content and devices.
marketing integration
trying to make sure all elements used to market record are flowing together