|
advertising aimed at decision makers in the industry |
|
|
presenting a pleasing appearance on television |
|
|
responsible for monitoring and reporting sale numbers for recorded music |
|
|
when a title is sale priced and placed in a prominent area within the store |
|
|
stimulate impulse sales in the store |
|
|
display rack at end of asile |
|
diffusion of innovations theory |
|
innovation is spread within a market group |
|
|
advertising through mass media |
|