trade advertising
advertising aimed at decision makers in the industry
telegenic
presenting a pleasing appearance on television
soundscan
responsible for monitoring and reporting sale numbers for recorded music
pricing and positioning
when a title is sale priced and placed in a prominent area within the store
point of purchase
stimulate impulse sales in the store
end cap
display rack at end of asile
diffusion of innovations theory
innovation is spread within a market group
consumer advertising
advertising through mass media