In modern times, this industry has grown and became one of the most profitable in the world. Performance According to the Fishbowls Industry Report, Supermarket / groceries industry life cycle Industries have a limited life which is developed in three stages: Qualitative analysis Porter’s competitive forces Porters Threat of new entrants LOW Threat of substitutes HIGH Buyer power Competitive rivalry Power of Supplier MEDIUM Woolworth background Woolworth Australia was established in 1924 and it has its headquarters in Bella Vista in New South Wales.

Coles Coles was founded in 1985 y the merger of GO Coles and Coy Limited and the Meyer Emporium Limited. Laid Laid is a lowest supermarket chain which was founded in 1946 in Germany. Value chain analysis Value chain analysis (VGA) is a process where a firm identifies its primary and support activities that add value to its final product and then analyses these activities to reduce costs or increase differentiation.

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