Gladness purpose is to convince the general population that social media is not as dang errors to the status quo as many people are lead to believe. He creates a persuasive tone i n order to convince his readers that social media is not an an adequately effective tool in organizing social or political activism.

Caldwell begins with the Greensboro satins, leaving the reader with a sense of pride that such radical events took place without the use of so Coal media. Caldwell begins his search of the social media by acknowledging many exam pleas of protests, and observes that in the absence of social media, the protests tend to be strop anger, more organized, and the people participating have stronger emotional bonds and investments. He explains to the audience by a large network based upon consensus instead of research, and argues that many activist movements have not succeeded when lacking a cent trial authority and hierarchy.

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The outpouring of his intelligence he is able to gain trust and c irreducibility the readers to better persuade them of his argument. Caldwell deconstructs online protest and social activism, basically saying Two teeters and Bookmakers are engaged in the sense of a sacrifice made for social change. He refers to saying social media helps us organize differently , in ways that may not lead t o drastic change. The use of pathos he uses almost condemns people that contradict h IM to a loss of pride.

The use of language he employs forces the audience to acknowledge hi s influence Of the knowledge he has. Caldwell inserts many examples of protests, and observes the absence of so Coal media in these events. He also implies some historic examples of activism, and determine ones the ‘in. Reek ties” related to social media and online acquaintances ” Seldom lead to high RI ski activism”. Caldwell builds an argument that social media is not an adequate to 01 in large scale activism.